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Big tobacco companies helped make sure of it, downplaying the health hazards and playing up the smooth, sublime inhale of a satisfying cigarette. The health issues eventually became too colossal to ignore, with their hazards trumpeted across the land in the media, on teen-oriented TV shows and pretty much everywhere else you turned.
Quitting smoking then became the cool thing to do, primarily for your health but also to avoid ostracism – by your friends, your pet cat and society as a whole. The idea of electronic cigarettes quietly tiptoed onto the scene, providing an alternative to smoking that purported to be healthier, safer and not as offensive to the nose.
In a perfect world, no one would smoke. But can we make smoking cigarettes a thing of the past? Perhaps. At Black Note, that is in its purest essence our mission: To help create a smoke free world by providing the most authentic and enjoyable alternative to smoking. That is why we decided not just to make a better e-liquid, but to challenge other e-juice companies by creating a vape liquid that is remarkably different and superior in every way.